LAMBORGHINI HAS A NEW LOGO, WHICH LOOKS A LOT LIKE THE OLD LOGO
Future cars will get the discreetly updated raging bull.
Lamborghini is the latest automaker to refresh its corporate identity by introducing a gently updated logo. We'll see the subtly revised raging bull not just on the company's digital channels, but also on actual cars. Chances are that the Huracan replacement and the plug-in hybrid Urus will be the first to get the updated badge later this year.
Ok, but what exactly has changed? Well, not much. The "Lamborghini" typeface is now slightly wider than before. Black and white remain the primary colors – "symbolizing the clear identity of the brand," or so we're told. Yellow and a new gold shade serve as the accent colors. Interestingly, the Italian exotic car manufacturer also intends to use the legendary bull without the shield but that will only happen on its website, social media, etc.